The $112K DHL deal that anchored a Series A.
Led an enterprise POC with DHL from cold to signed contract — a deal that became the flagship case study for Fling's Series A raise.
Where it started.
Fling.AI needed a lighthouse enterprise customer to anchor its Series A. DHL was the target: slow-moving, multi-stakeholder, and skeptical of AI vendors in the logistics stack. No playbook existed — I had to build one.
How I worked it.
Needs assessment, not sales pitch
Ran structured discovery across DHL's ops, IT, and regional teams. Mapped workflow, identified which AI surface area actually removed toil, and framed the POC around measurable outcomes rather than a feature demo.
Business case + technical spec
Translated discovery into a business case the DHL buyer could take to procurement (ROI model, integration scope, risk assumptions). Partnered with Fling's engineering team on a tailored technical approach matching the POC scope.
Regional market intelligence
Researched Singapore PDPA and regional data-handling rules to de-risk deployment. Recommended a partnership-first GTM strategy that shaped Fling's Southeast Asia expansion.
Investor-facing analytics
Built financial projections, a Monte Carlo model of unit economics / runway scenarios, and a market sizing deck. This material became ~50% of the Series A pitch deck.
What shipped.
- $112K DHL contract signed — Fling's flagship enterprise logo at the time.
- The deal became the anchor case study in the Series A raise.
- Investor materials (financial model + market analysis) made up roughly half of the final pitch deck.
Want one like this for your team?
I'm looking for analytics engineer / operator roles where this kind of work is the job.